Jazz Cartier Payphone
Client: Universal Music Canada
Campaign: Jazz Cartier "Right Now" Single
Media Planner: Jora Hayman
Role: Coordinator and Creative Lead
Media & Strategy: OOH/Guerrilla for awareness
Production: Printed and assembled in-house
OOH Vendors: Grassroots
Payphone placed near the Rogers Centre during peak basketball/baseball season to drive engagement to the payphone.
The activation was assisted by a toll-free number and Spotify code to promote the single, "Right Now". An audio sample of the single is programmed into the payphone, once the receiver is lifted or call to the number.
Keeping to Jazz's floral brand, the overall payphone design is met with a simple and sleek finish. Jazz's iconic flower logo strikes against the black faux leather, in contrast to it's surroundings.